Al Samadi comprises two business divisions; retail and hospitality. With brands, products and successful business models sourced from the USA, Canada and Europe, our portfolio is already expansive and diverse, and is still growing. Our visionary and entrepreneurial mindset has also resulted in the development of entirely new concept brands that are unique to the UAE. Al Samadi brands have been represented at major trade shows and events, including Gulf Food, Beautyworld Middle East, and Dubai International Jewellery Week.




 Amika lives up to its name and truly is a girl’s best friend. Amika has developed a line of styling tools and hair care products that is easy to use, gets professional quality results and eliminates the kind of damage that has always been associated with traditional styling methods. Originally developed in New York, one of the world’s great fashion capitals, Amika styling tools harness far-infrared and negative ionic technology by incorporating ceramic and tourmaline components.




 Juicy uses the most advanced technology to produce hair care products that are professional, dependable and effective, yet gentle on delicate hair. Juicy is currently featured on Citruss TV, MBC 4, and was the top seller for 2013, reaching the number 1 spot on sales.




 In every woman there is a ‘pretty young thing’ ready to break out. P.Y.T (Pretty Young Thing) is a fresh new concept that will revitalize the hair care category, grow sales and generate buzz and excitement in the malls. The brand is designed specifically for the specialty retail category, with a new and innovative professional cart display that will illuminate the customer during styling demos and accentuate shiny hair.



Forever Rose

Diamonds last forever - now roses can too. With their beauty lovingly preserved, the roses of Forever Rose are the gift that will last a lifetime. At the Forever Rose concept store, customers walk into our garden and leave with a piece of it to cherish forever; a unique bloom that symbolizes everlasting love. With a wide array of colors and sizes, you’re sure to find what you’re looking for.



Rosa Piu

Rosa Piu means ‘Roses and More’ in Italian. A brand originating in Italy, creating the most luxurious and artistic bouquets of preserved roses and flowers that will astonish anyone. Designed and created by the world’s most renowned florists, Rosa Piu’s wide variety of choices can beautify any place whether it’s a local boutique or a castle. Rosa Piu can be found in Europe’s most historic royal castles and palaces, and now its sophisticated beauty is available in the UAE for the first time.



Wired Up

Wired Up offers an extensive collection of customized, handcrafted, wire name jewellery made from sterling silver, 14k gold filled, and Swarovski crystals. Our handcrafted jewellery consists of over 100 different designs covering formats such as necklaces, pendants, bracelets, earrings, rings and scarf pins.



MY iMenso

MY iMenso is a truly unique jewellery concept that can be worn as a bangle or necklace. The beautifully decorated silver medallion can be customized with a personal insignia made from semiprecious stones, agate cameo or silver engraved coins. The medallion is available in rhodium-plated, gold-plated and pink gold-plated variants. My iMenso is the only supplier that works exclusively with 925 silver and natural stones, making the brand unique amongst all comparable systems.



MY Trends

The MyTrends showroom is the place to find the latest and greatest must-have products. If it’s about to become the next big thing, it’s available exclusively in MyTrends, from exotic phone accessories to stylish personal transportation vehicles. MyTrends is the vision of Al-Samadi CEO, Ebraheem Al-Samadi, and where better to found the concept than Dubai, world leader in style and innovation, and host of World Expo 2020.



Big Smoke Burger

Founded in 2007, Big Smoke Burger is a gourmet approach to the fast casual burger segment, offering a premium, fresh, gourmet menu in a modern, clean, cool, casual environment. Big Smoke Burger offers signature beef burgers, organic beef burgers, as well as chicken, veggie and lamb burgers to suit everyone’s taste buds. Al-Samadi holds the exclusive rights to franchise Big Smoke Burger in the UAE.



The Chickery

The Chickery is a pioneer in fast casual better chicken, where better ingredients equals better tasting food. By only using high quality, authentic ingredients, The Chickery provides delicious food that customers can feel good about eating. We use only the finest authentic ingredients to create gourmet food that is convenient and affordable. The Chickery’s mouthwatering roasted chicken recipes are designed by a top chef. Our menu is full of flavorful, premium dishes you simply won’t find at other chicken restaurants.