About Us


Discovering innovative concepts, establishing relationships with various brands and visionaries while keeping trust and professionalism as our right foot forward in doing business.


Be the foundation for developing and unveiling new brand potential in the Middle East.



Vision + Research + Planning + Execution + Determination + Consistency = Success


Introducing Al Samadi

Al Samadi’s Dubai headquarters is located at Regal Tower in Business Bay. From this energetic hub of the Al Samadi global network, we have successfully coordinated the introduction of many top international brands into the UAE market. Any brand that we take on benefits from our passion, expertise and total dedication. Our executive team leads from the front with a hands-on approach, ensuring that every brand reaches its maximum potential. Al Samadi is constantly seeking out new opportunities and challenges, as we continue to bring our unique and robust business approach to the Middle East.

The Journey

In 1977, the sands of the Arabian Peninsula were shifting, and its people rode the winds of a rapidly changing world. From this landscape rose Husni Al-Samadi, whose ambition reflected the spirit of the age. Husni’s vision for a better future took him across the Atlantic Ocean to Florida, where he fell in love with the mother of his children, and forged a retail empire. Husni instilled in his sons the values that had served him so well, and in time he passed the torch of leadership to them. The Al-Samadi family expanded their business interests into the Middle East, with Dubai as their operational hub. Today Al-Samadi stands as a testament to Husni Al- Samadi’s vision, and energetically pursues new opportunities wherever they arise.


Our Business Philosophy

Al Samadi travels the world to source the finest retail and restaurant brands with the potential to thrive in the UAE. By taking successful business models and proven products, and applying our local knowledge, we treat the UAE to the best the world has to offer. We work with franchisors and international suppliers to ensure that every consumer experience is delivered to the highest standards.