Big Smoke Burger

Founded in 2007, Big Smoke Burger is a leader in the fast casual burger segment, with a focus on a ‘back to basics’ approach, a focused menu, premium fresh ingredients, and homemade sauces. Big Smoke Burger has grown from simple beginnings in street-level locations in downtown Toronto to opening in the largest and busiest malls in Canada, the USA, and now in the GCC with Al Samadi.

Brand, Differentiators:

• The burger gets that ‘smoky’ flavor from the open flame.
(as promised in the name) and get slightly charred on the

• Leaner Meat: Fat tends to drip away when using the
flame-grilled method, rather than sitting in a pool of its own.
grease on a flat-top  grill.

• Burgers are juicier and will not dry out as quickly.
because they are not smashed down (the ‘smashing’ tends
to happen on a flat-top grill to speed up cooking time).


The Chickery

By only using high-quality, authentic ingredients, The Chickery provides delicious food that customers can feel good about eating. We use only the finest authentic ingredients to create gourmet food that is convenient and affordable. The Chickery concept and its mouthwatering roasted chicken recipes were developed by internationally renowned chefs.

Brand, Differentiators:

• A sophisticated menu built around premium authentic
ingredients and ethically sourced chicken.

• Free-range chicken, vegetable grain-fed; no use of
animal byproducts, no antibiotics, hormones, or steroids.
Raised humanely on sustainable family farms.

• Modern, fresh store design with energetic and
appealing branding.



The Food Hall aims to provide a nourishing experience to a diverse group of residents and visitors within the community at the Al Areesh Club, where all social and experiential aspects of the Food Hall dining are curated.

Brand, Differentiators:

• To serve and entertain the people of our vibrant community with our boutique food hall of unique concepts and brands.

Forever Rose London was acquired by the Al Samadi Group in 2014. The brand began its journey in 1999 from unique artisan flowers that last forever creating a life long impression and has since then evolved into a boutique retail destination for complete luxury gifting, from premium chocolates to specially selected perfumes and Ouds and unique collection of jewelry and diamonds.

The rose products are carefully selected from the mineral rich volcanic soils of Ecuador in South America and the Forever Roses last for many years without water or sunlight. The roses set themselves apart with their uniquely strong petals which grow up to ten times thicker and five times larger than any other blooms available on the market. Diamonds last forever, now roses can too.


With their beauty lovingly preserved, the roses of Forever Rose are the gift that will last a lifetime. Customers walk into the Forever Rose garden and leave with a piece of it to cherish forever, a unique bloom that symbolizes everlasting love. With a wide array of products in varying colours and sizes, including premium chocolates and fine jewelry and diamonds, Customers can be sure to find the perfect gift for their loved ones.

The product and service is also one of its kind in the world and clientele includes VVIP’s, members of royal families, high net worth individuals and the who’s who of elite society. The overarching vision has been to create a luxury gifting boutique which doesn’t just sell romantic products, but joyful moments that can be cherished for a lifetime.

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